I disagree.
Do the homework here. Strategy is either retail (of other peoples diamonds) or exploration (then maybe sale).
Look one of the most successful ones- Zales - who have massive distribution channels, brand name, buying power, advertising, etc. They do $2 bill in sales and market cap of $1.2 bill as they have a strong retail PE ratio of 12.85
This company has min 620 mill shares (probably more) at .03 so just using the same (EPS ratio which is definitely not correct), NSDM would have to have Earnings (not revenue) of $1.5 million to be at it's current valuation. No one knows Gross Revenue after paying out their suppliers (which would be alot more than the strong buying power of a main player). Then, factor the costs of which they are trying to finance exploration costs out of it.. - I figure, it would take 3 yrs to break even - ie no earnings out of online marketing of other peoples diamonds.
Bottom line is that this is not the business venture that people originally got themselves into, nor is it worth the current valuation for a long time to come....
Just think about it.