Most large retailers keep track of search keywords so they know what people are looking for.
When a certain keyword keeps appearing, it gets the attention of their company big-wigs and fancy white-shirts. They usually have weekly or bi-weekly meetings on these things with their marketing dept.
Search for "SpongeTech" at sites/stores that don't carry it. Do it once a day at the major retailers and it will get their attention. And they might place big orders especially with the other media exposure in play.
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