In4it,
For that matter, why would Ogilvy's new division call themselves Neo@Ogilvy?? Probably does not mean anything; they simply savored the ring of it,particularly after implementing Neom's platform...but in the recesses of the mind it certainly makes you go hmmmmm :)
Btw, I believe last year it was mentioned that Nokia's reader was not quite up to snuff...a likely reason for moving forward with the Neoreader.
Best,
Be Confident