Just one of P2F's divisions claims $130 million in sales last year.
They appear to have very deep pockets to me. Fancy lobby too:
In addition, judging by the terms of the contract having P2F filling all orders by the end of May and giving VBDG at a bare minimum $2.8 million in the first 7 weeks, it sure seems to me that P2F has big bucks. They are so confident about this relationship they started a whole new subsidiary specifically just for VBDG products.