srowen,
A KeyWord search in Google will yield 160,000 results; a KeyWord search through NeoMedia will yield the "identical" information that the barcode yields and becomes beneficial for any user who does not have a camera phone. I believe it is also intended to carry other uses.
This intrigues me, since it might appear you are not familiar with this aspect of Neom's patents yet have taken a fairly powerful posture on this board. Of course, this would simply categorize you as being identical to those on this board (not all-knowing) but with a 180 degree twist ;)
Btw, do you work directly with, or for, Vint?
Best,
BC