Then you aren't the person Skins is selling their shoes to. And that is fine, most of the people investing in Skins or posting about Skins aren't the target audience. But try to convince your 15-year-old daughter that a $40 pair of some unknown brand of snuggly shoes is equal in quality to a pair of $300 Uggs.
I am talking about brand. Regardless of what people think a good shoe is or is not, there are differences in price based upon brand alone.
For example, generic brands cost less than name brands at the grocery store, even if the quality is comparable. And yet, even if the quality is comparable, people still buy the name brand more. Why? Because the marketing of those name brands associate "quality," "emotion," "story," and other specific traits with their products even though they are an illusion. That's just the way our marketing world works.
I'm saying this because Skins is trying to create a brand that conveys certain traits. They haven't done the best job yet, but I think they have yet to fully try. Pricing is one of those traits. It is all psychological. First, you must have a product, and second, and equally as important, you must give your product (your brand) an image.
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