With the popularity of social networking sites like twitter and facebook, it's not too hard to see that F-3 is onto something here and they will be successfull in the long term. It is exciting to see things begin to happen for them, and to see things really start to take off.
Online things do tend to do great. It is better than standing in line at a store or driving just to find out that the store is out of what you need. FTCH knew what they were doing when they made this software.