I believe Scratch will debut at all major retailers mid to late summer. I am expecting Genius Products to release a PR / development update on Scratch now that Bottlerocket Entertainment is on board.
Scratch is planned for Sony Playstation 3 PS3, Microsoft Xbox 360, and Nintendo Wii gaming systems. I believe DLC (Downloadable Content) of future addons and 'battle packs' are planned, adding to the revenue stream and also providing a longer product life cycle for Scratch The Ultimate DJ.
As far as the WWE video games are concerned, it would seem a logical progression to me. Undoubtedly, Genius has other video games and future integration strategies between the movie and video gaming industries as both industries share similar distribution and packaging challenges. The integration between the movie and video gaming industries is what makes Genius stand out from the crowd.
Hasbro (Gi-Joe, Transformers, Pokemon, etc) and Discovery Communications (Discovery Channel, Animal Planet, Travel Channel, TLC) recently announced a joint venture to create television network dedicated to high-quality children’s and Family entertainment and educational content (DVD / Blu Ray) / Video Games). As Genius handles the distribution for Discovery Kids, I see Genius also benefiting from this partnership.
The Jim Hensen Company, Espn, and Nascar are also possible video game sources for Genius, in my opinion.
GLTY!
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