The Hispanic market represents over 70% of the boxing audience, and as the Hispanic population grows, it will
represent the largest demographic for males 18-34 by the year 2020. SUN’s Spanish-language product will
feature over 80% Hispanic fighters and utilize announcers who have frequented top Spanish networks. In
January, SUN will shoot a pilot for ART OF WAR: MANO A MANO at the Dallas-based ESCAPADE, a Latino club
that draws 25,000 people every weekend. SUN will observe how this concept plays out to the diverse Hispanic
base before moving onto larger venues. SUN plans on producing five MANO A MANO events in 2009.
************************************* Instead of spending there money on fights they looked at what Ballator did with there numbers and it looks great so I think in the next 6 moths you will see sun run with this puppy !! IMO
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