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04/23/09 11:33 AM

#124511 RE: oneinamillion #124480

Not sure about $17B. Dec 2008 Balance sheet shows KO w/a Net Goodwill of $4B- this is the value of the "coke" brand should the company decide to sell. This includes product/company names, trademarks, logos, and presumably all drink formulas as well. Probably includes lots of other things I'm not familiar with... :-) FWIW.

LONG way to go for EESO to achieve this kind of value IMO.