By: spartamillions 02 Aug 2004, 09:39 PM EDT Msg. 3196 of 3198 Jump to msg. # Guys look what I had emailed to me. GREAT NEWS--->
The Q Television Network Business Model
Replicate proven models of success with niche audience
Advertising Revenue
- Advertising model similar to PBS, with short-spot channel sponsorship ads and show-specific sponsorships
- Founding Sponsors - 50 Q Television Network Sponsorships currently at $200-$500K per year.
- Sponsors targeted through analysis of advertising and charitable spending in gay and lesbian market/causes
- Positioned and purchased as image advertising and channel community sponsorship
- We can increase advertising revenue through rate increase as our audience grows.
- Showcase Sponsors - supply exceeds 700 at $2,167 per spot
- Allows advertisers opportunity to promote a specific show with affinity relationship with their product.
In addition to traditional advertising, companies can also pay for the development of affinity programming. This serves as an offset to production/program acquisition costs as opposed to revenue. Reebok may be interested in funding a fitness show or Mitchell Gold presents a home decorating show. Show-sponsorship offers advertisers the opportunity to promote a specific show that has an affinity relationship with their products. We will focus part of the ad sales team on such initiatives together with the business development responsibilities of senior management.
- We can increase both number of spots and rates based on experience and research.
- Substantial advertising revenue has been pre-committed.
Other Revenue Streams
- Although not initial focus of our plan, ancillary stream may include advertising revenues from the Q Television Networks website.
I received the information in hard copy form, so the above was transcribed word for word. I'm not sure if the references to Reebok or Mitchell Gold are just examples or current sponsors...but it definitely raised an eyebrow. Also, did you catch the part about ... "Substantial advertising revenue has been pre-committed”?? If I find out anything else...I will surely pass it on. Again...if you wish to just share this with friends...have at it. If you would like to share this on RB please leave my information out of it.
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