As you seem to understand, ALL public companies sell shares to build/accelerate growth, this is the REASON why they go public in the first place.
An astute investor looks at the RESULTS from the $$ raised, not the fact that they needed to raise it. This helps distinguish the good from the bad.... Eric is making investments on behalf of all of us and IMO there is a lot of evidence to support the need for the shares issued. A $150 rack X 1000 locations = $150,000.... For EACH 1000 stores, we need $150,000
To the average person $150,000 might seem expensive, but a person that has expansive knowledge of the USA mass retail market would see this $150,000 investment as a seven figure revenue increase within 12 months.
Think about it... You only need $1,000 sold per year/store to see $1,000,000 in revenue from $150,000 investment and with Lowes FOOT TRAFFIC per WEEK, the possibility of selling more than $1,000 per year is highly likely. This is less than a 1 bottle per store/day average. With our very nice rack, we could see 5+ bottle per store/day and or $12,000,000++ annually from Lowes ALONE, over time.
Repost....
Lowes foot traffic...
With fiscal year 2008 sales of $48.2 billion, Lowe's Companies, Inc. is a FORTUNE® 50 company that serves approximately 14 million customers a week at more than 1,650 home improvement stores in the United States and Canada. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.com
To put this number in perspective, consider that 14,000,000 per WEEK is almost HALF of Canada's population (33,212,696)... PER WEEK...
Just being the only GREEN paint remover on the SHELF is massive, to place a RACK in each store + a $100,000 sweepstakes to draw peoples eyes is HUGE. Everybody looks at marketing with $$$ signs on it and everybody can find a use. 1000+
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