Gateway: Yes, Ted Wiatt felt that in order to regain Gateway customers and drive traffic to their "Gateway Country Stores" he would be best served by creating ads featuring himself hallucinating and fraternizing with a cow. Does singing "Whip It" while driving a big-rig truck and speaking to his cow-friend mean bucks in the bank for Gateway? Apparently one balding "The 60s are Never Over" hallucinating aging-hipster thinks so.