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EDWARD STEVENSON

04/06/09 12:44 AM

#1173 RE: EDWARD STEVENSON #1172

What kind of recognition do smaller firms or individuals who privately finance or invest in the art industry recieve? Well, more often than not, none. The fact of the matter is, Artfest International, through their unique business platform have the resources to secure the necessary capital to their operations. Likewise, that is how they are able to incorporate revenue -- and on that note distinguish significant growth to their revenue quarter after quarter after quarter with strategic acqusitions of competitors who become partners in an effort to help them emerge among the top. The industry itself, associates to one in the billions of dollars. The beauty of Artfest International's approach is that they don't narrow down their market but rather broaden it to increase their chances of success. Consider their description:

What we do
http://artfestinternational.com/investorfaqs/whatwedo.html

Artfest International, Inc. is poised to provide services to hundreds of thousands of buyers who indulge their passion for art, home decor and other items of value.

Artfest International, Inc.'s e-commerce site, MyArtfest.com, and marketing group, MyArtfest Services, will soon support the needs of galleries, wholesalers, artists, private collectors, and designers who provide products and services in the art and home decor industries. As a consolidator of top quality vendors and items MyArtfest.com and MyArtfest Services will provide a comprehensive network of Internet and physical location opportunities to increase sales.

Our two-pronged attack is designed to:
·Display an almost unlimited collection of art and items of value
·Help buyers easily locate, select and buy "that perfect item"
·Offer sellers an easy-to-use, efficient way to expand their reach

Our revenue model is driven primarily by online buyer and seller subscriptions (enhanced by add-on and cross-sell purchases.) Our secondary revenue stream is to rent our lists and to provide marketing tools to help our members pull buyers into online and brick-and-mortar purchasing opportunities. Fee structures are based on member type and chosen services.

MyArtfest.com looks like a regular Internet art gallery, but operates as a referral service. Now, galleries, wholesalers, artists, and private collectors have an additional advertising and marketing venue that has Artfest working to make them more successful. MyArtfest.com isn’t just another Internet store. It is a consolidator of goods and resources for introduction to like-minded buyers and sellers. Once the introduction is made, the parties work together to consummate the sale--giving the member full control of the transaction details.

MyArtfest Services provides ways to integrate the needs and activities of MyArtfest.com registered business and artists members who maintain conventional, independently-owned and operated retail establishments. MyArtfest Services helps them to better serve our mutual customers. This includes providing access to the MyArtfest.com marketing database, providing announcement services of special events, and other marketing tools that create a network marketing environment opportunities.

Artfest International's unique "bricks and clicks" business model will allow worldwide consumers, artists, retailers, and wholesalers to interact with commerce in mind.