clearly, extra shorters "are making mistakes"
least of which are
"Also, regarding the wnbd CEO's TOTALLY UNVERIFIABLE CLAIM
that wnbd's 'gross revenues' are ~50% of SureFil's Gross
Sales of wnbd stuff ; mostly to big-box retailers ; for
low-tech stuff in a leaky plastic bottle , that 99+% of any
potential 'customers' would Never Buy more than 1 time , every 20 years :"
Statement - wrong
Gross revenue % - wrong
low-tech stuff - debatable especially with regard to formula
leaky bottle - wrong
customers % - wrong
# of years - wrong
"5] Big-boxes ~Never buy stuff for more than 35% of their retail sales price.
6] Manufacturers wholesale prices are Never marked-up more than ~20% . [Basically, the wnbd CEO is pulling wool.] "
Item 5) so you are saying that Best Buy will pay maximum $14.00 for a $40.00 RSP (product) or that Home Depot will pay maximum $35.00 for a $100.00 RSP (product).
and that
item 6) wholesale price is never marked up more then 20% (to arrive at the RSP? no, that's not correct per your item 5 - because their markup would be nearly 200%) marked up 20% from the (cost to make - original manufacturer with their profits included in case of contracted out to company like Surefil) to arrive at wholesale price? if so, then producer (WNBD even when contracted to Surefil to make) is only getting a 16.67% gross margin.
but then retailer is getting a MONSTER gross margin as indicated by item 5. Yes..go look at major retailers..their margins are nowhere near those numbers over the wholesale price. Pure silliness. That's why they are geared to make it up on volume. LOL
failure to understand general business practices associated with manufacturing, wholesale pricing and retail pricing will continue to be pointed out.