Replies to post #40873 on Advanced Micro Devices Inc (AMD)

[j3pflynn]

chipguy - One of the reasons the OEMs had the freedom to ditch Rambus was that AMD gave them an option, an alternative. Without it, it's entirely possible that Intel could've forced Rambus on the market.
Paul

[ChrisC_R]

Chipguy re your: "It was the majority of DRAM vendors that forced Intel's to abandon its Rambus push."

Bullcrap. If it weren't for AMD offering a much better and cheaper alternative with the Athlon and DDR, Intel could have forced their crappy expensive Rambus and the world would have had to bend over and take it. Only after AMD took over 20% of the market did Intel back down.

As far as: "Mass market IPF PCs were never in the cards in the 0.18/0.13 um era even in the complete absence of competition - do the math."

Sure the Itanic monsters could not make it against even P4, but that's because the design grew out of hand and needed lots of cache to perform. I'm sure what they got was not what management expected in their early plotting to make the PC market proprietary, delaying their plans. But without AMD they could still have dropped P4 and forced it on their customers by 90 nm.

That's what you get when you take the dark side. They cared not for their customers, only their monopolistic ambitions.

[Techman]

REL:"It was the majority of DRAM vendors
that forced Intel's to abandon its Rambus push. Mass market IPF
PCs were never in the cards in the 0.18/0.13 um era even in the
complete absence of competition - do the math. Trying to claim
credit for these "victories", one real, one imagined, for AMD
is like a rooster taking credit for making the sun come up with
his pre-dawn crowing."

LOL, you really believe this? Is the excuse dejour at Intel these days? What's that river in Egypt?

[I_banker]

Chipguy, it was the perceived alternative of AMD that allowed the market to dictate to Intel instead of Intel dictating to the market. If there had been only one option, Intel, and they had stopped selling DDR boards, what could have anyone done about it. The memory makers could have screamed and moaned (and they did, and even started producing some Rambus chips), but in the end they would have had to go along or be left behind by those that choose to go along.