just_an_ant, got a link?;
Gross Revenue = $4.00 - $4.50 per 32 oz bottle (that would be wholesale, the amount sold channels (direct to store/ wholesaler/ distributor)
Cost of Good Sold = $2.00 - $2.25 per 32 oz bottle (this is amount paid to Surefil for all production costs of the bottle and its contents, WBC chooses to use higher quality ingredients so it performs to intended level of quality in removing said stains listed on label, unlike many competitors (labeled in such ways, but not actually perform in such ways)
Gross Profit/Margin = $2.00 - $2.25 (or approximately 50% of the wholesale price; or 25% of MSRP)
Sounds like complete speculation. Without any idea of what SG&A Expenses are, if the above is true it only shows half the picture.
Good luck.