Disagree, they have all their eggs in one basket, none of the other companies do that from the list mentioned.
Bold i dont think so, a company that is in its third year of sales cannot be so bold, that would be the biggest strategic mistake in my opinion. Astars has been around for years and has a product line that is second to none and you really believe they will not have a "toe hold" on the market jsut because Dr Leatt said so. IF anything that will give them the insentive to make it happen.
Look at all the big names in MX, what are they using, NOT Leatt, BUT Astars. And yes you can argue that the Astars price is crazy at $600+ but all their products are expensive and people buy them. They are a marketing machine and you cannot argue that unfortunately.
My money is on Leatt but i see to many flaws in their approach, very bad marketng (one or two ads in MX mags is not going to cut it), three products in the same line (GPX Sport, club and Adventure, no new innovative designs or even a new version of the GPX and i can go on.
I have studied this company and the market which i did not know before but loved the idea, so try to buy all the mags and search all the sites to see what they are up to and i just dont see much at all that is going to take them up to the same level as Astars right now.
Another point i will have a hard time believing is nowhere in the Audited financials did i see the number of braces sold. SO for a $18M sales figure how many units was that? I see in a post below that they said 100,000 sales of GPX braces, is that total to date or just for 2008 cause they never clarify that either. My personal opinion is that it is total to date based on the figures from the audit and would estimate a lower sales in 2008 than 2007.
News 
Market Data 
Discover 
AI
