Emit - except that prince couldn't make enough money selling direct, was really only doing it until some contractual timeframe passed, and, I believe, has now signed with a record label again which put out his most recent CD. Many artists have played around with all kinds of innovative ways to avoid going mainstream (Pearl Jam vs, Ticketmaster for example) but in order to make money, the vast majority will opt for mass distribution methods. All just MHO, of course.
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