after reading through the filings it sounds like this company decided to switch their business model from analog publishing (conventional books) to digital sources (e-books, perhaps streaming media, etc), in an attempt to monetize it on the web. i'll be curious to hear more about the content their have in their portfolio.
Xinhua C&D is presently primarily a book distribution enterprise.
Rise of Electronic Media/Shift. We had originally intended to help guide Xinhua C&D through the modernization and growth of its systems and distribution strategies. Realizing the large investment in real estate, equipment, fixed assets requirements to achieve modernization and growth, as well as the shifting of reading habits to a digital format and a dynamic and growing digital youth (age 12-25) comprising over 50% of the population, our management, after very careful consideration, effective May 31, 2006, revised our business focus to instead concentrate on the growing opportunity in online content distribution, co-publishing, and digital rights management. While executing this strategy, we will continue to maximize our strategic position in the publishing industry by utilizing the connections and channels we have established as a result of our interest in Xinhua C&D.
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