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TWOMIL

07/15/04 1:42 AM

#64543 RE: Tenderloin #64542

Tenderloin: IMO, initial ultimate objective is lower initial cost, lower operational costs, and a pleased customer. Lower operational costs include no downtime for aircraft for IFE repairs, lower fuel and landing fee costs both of which are weight determined, and focused and better utilization of resources, i.e. requested allocation of players for ea. flight.

I expect that airline's revenues earned are not just coming from rental fees. Also likely is that airlines could be earning revenue from advertisers appearing in content or gain free advertising and promos themselves as part of display. This becomes a convenient way of highlighting travel venues for passengers arriving at their destination for which the local (destination site) enterprises appearing on screen pay airline/APS & others.

Wonder how many train, cruise line, and bus passengers would appreciate and welcome these devices.


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owd3

07/15/04 11:02 AM

#64552 RE: Tenderloin #64542

really, that is not what the touts were preaching all of last year. The player was supposed to be a big revenue generator to help the ailing airlines, save them from BK. It was going to bring the airlines back from the brink if I recall.

So now you are telling us that what really is happening is that more people are flying Alaska because of the player? Do you have anything to back that up?

How much does Jet Blue get? I don't know. Then on the other hand, I don't recall any JetBlue touts claiming that IFE was going to be a big revenue item for JetBlue.

How does JetBlues revenue impact whether or not the touts were right about the revenue opportunity the airlines would have with the edig player?