If FINRA is watching and what Bee says about FINRA demanding "quiet", a PR like that could derail things....The PRs we have seen for the most part are company building blocks and notice to public which lines are/will be available that we all know about....
Any new license eats away at market share...You may not want any we have now but would buy a Harley urn, or NLF casket, or NBA casket, or NHL urn....See what I mean....
Star Trek medallions will fly off the shelf IMO....The urns should too...How many NFL caskets will be converted to grills or coolers for tailgate parties...
PM urns could be bought by collectors....
There is so much we have not done yet, but given a couple years...wow, the potential is almost unlimited.....