It looks like Cala is getting into this business at the right time. Olive Oil is a good revenue producer, clearly. And it's just getting more and more popular in the U.S. Olive Oil is the only healthy oil around for cooking (aside from Canola, which doesn't taste very good). Imagine how many units will sell in service to Modafferi and the Resorts alone.
Incidentally, I had a Spanish olive oil a few months back. It was so good I could have drank straight from the bottle. I could say the same about many Italian olive oils. I'm quite a fan of the stuff. There's also a bustling olive oil industry in Napa and Sonoma valley. But, like wine, I think that origin has a lot to do with the appeal. This is why Italian oils will always have an advantage over oils from Spain, California, and France (IMHO).
Looking forward to a good year.
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