Other charities can follow the Red Cross’ example. Publicize the short code on the direct mail, email and Web sites. Encourage donors to sign up with the mobile program. Strike a similar billing relationship as the Red Cross did with the carriers and also work with an SMS aggregator.
Building a mobile database not only will save smaller charities in these hard-pressed times, but will also result in repeat donations.
Mobile also cuts creative, printing and postage costs out of a charity’s operations. Thus, a larger percentage of the donations can go to the actual cause for which the funds are raised.
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