My guess is we will not have proper distribution in place when 50c and Dre come out with their cds, so they will be talking about spark vodka and cognac, and people will go to the store and try to get it, it wont be there, so they will buy something else and forget about it. Distribution should have started months ago, and by now be available throughtout the US, so in a month or two when those CDs hit it would be cha ching time. Distribution takes time, one month isn't going to be enough time to get product out there. I agree this still can be huge, but it's gonna take a miracle worker. Maybe they'll have better luck with Kid Rocks beer, maybe they have better connections in the beer world, who knows? IMO