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goforthebet

02/04/09 3:27 PM

#4585 RE: eye_ater #4571

Fast food chains get mobile. McDonald’s and Subway franchisees are using mobile coupons to drive traffic in-store. Domino’s Pizza and Papa John’s Pizza allow consumers to order food and drinks from their mobile sites.

In fact, Papa John’s recorded more than $1 million in mobile Web sales from the five months since the mobile ordering system’s launch in July.