It would have been great to have superbowl presence, or 5 of 5 markets with the cognac, or any market with the spark vodka, now that would have gotten the DKAM stock price past 35c!, but oh well, management didn't do it. I don't think 1 investor selling at 24c could have stopped this train you speak of, in fact the stock was already in cool down mode after hitting the high of 27-28c the previous week, at which point the day and swing traders got out, as there is big resistance on the chart in the 30c area.IMO