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Pastor Phil

01/30/09 3:03 PM

#7774 RE: eye_ater #7773

Easy Energy Announces It Has Begun the Process to Reduce Authorized Shares

LAS VEGAS, NV -- (Marketwire) -- 01/15/09 -- Easy Energy, Inc. (OTCBB: ESYE), inventor and manufacturer of the YoGen® product suite, a line of compact, highly innovative man-powered generators for use in recharging portable electronic devices, ranging from cell phones to laptop computers, is pleased to announce that it has begun the process of obtaining shareholder approval to significantly reduce the Authorized Shares of company stock from the current limit of 1 billion down to 150 million.

"We are excited to be moving quickly to complete the process of reducing Easy Energy's authorized shares," commented Guy Ofir, CEO of Easy Energy.

"This significant reduction is an expression of both the progress that the company and its YoGen® products have made to date and our confidence of more advances to come in the near future with regard to product development, and penetration of, what is currently, a target market which is extremely large, yet grossly underserved. The significantly diminished A/S will make our stock more attractive to own for current shareholders and more attractive to acquire for prospective investors."

About Easy Energy:

Easy Energy, Inc. (OTCBB: ESYE) is the sole owner of the YoGen® product suite of compact man-powered generators, which are designed to provide an innovative and effective solution to the currently underserved need of the almost limitless users of portable electronics devices for a power source that will ensure those devices' ability to operate in circumstances in which conventional recharging sources are unavailable. Included in the product line are the basic YoGen®, a slim, pocket-sized charger for small devices such as cell phones, GPS, iPODs, etc., which is operated by a convenient pull-cord; the YoGen Max(TM), a compact, fold-up foot-driven charger for laptop computer sized devices which also includes its own battery pack; and the most recently prototyped YoGen Bat(TM), which will replace a conventional cell phone battery and provide pull-cord charging capability without the need for a stand-alone charger. The company is headquartered in Las Vegas, Nevada with offices in Naariya, Israel. For more information on our company and innovative YoGen® product suite, please visit our corporate website at: http://www.easy-energy.biz

Safe Harbor Statement

This press release contains certain forward-looking statements.

Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology.

These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. Further information on potential factors that could affect our business is described under the heading "Risks Related to Our Business" in Part I, Item 1, "Description of Business" of our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2007 and in our registration statement on Form S-1 no 333-150468, which was declared effective on October 31, 2008. Except as otherwise required by law, Easy Energy, Inc.

undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

CONTACT:

Evian IR

1-877-331-8777

Shawn Van Damme

svd@easy-energy.biz