Not to beat a dead horse here, but yes, that makes sense from the perspective of the licensor. But as a licensee, I might care a bit more.
For example, if I license something from Microsoft and market it as Mini-Microsoft, Inc., that's seemingly more valuable then the same product marketed as XYZ, Inc.
In this case, Dicon Pacfic looks so budget that imo it makes us look better. But you're right, generally. It's not that big a deal if we market effectively.