Thanks for that bit of information, I had no idea. :)
My point was that NEOMEDIA was not mentioned in your link and much to my dismay (as well as others), I would bet most people/companies have no idea Neomedia even exists.
We are sure doing a crappy job as a GLOBAL LEADER!!! :(
This past August Arvato teamed up with NeoMedia to launch an innovative mobile marketing campaign in Germany using 2D barcodes with INFOBON International and Deutsche Post.