I agree with you, regarding running a company there is a smart way and an even smarter way of doing things. Water is water for the most part, unless something "different" is added. The company needs to be more forth coming with who is carrying their products. That should be public knowledge, especially if they want to make money. And most certainly the shareholders should know, it is their money that is helping to run the operations. Hide things or do things under cloud and one is going to create doubt or be suspect.
In regard to promoting, they should take a page or two from many of the penny promoters out there. Someone should whisper in the CEOs ear what wonders a few YouTube videos and the hiring of a promotion company can do. In addition to that, the company has to do their part and drum up contracts and get the product in the stores.
To me, it sounds like they are not doing that or can barely do that. How much operating revenue does the company currently have? Of that, what is going into marketing and what is going into administrative and salaries?
Just asking questions...........
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