I agree and it is a great symbol. Thinking out loud on NDA's, as to possible reasons for one between Bloomberg and Spooz. 1. Bloomberg is a 800 pound gorilla. 2. Bloomberg is a privately held company for what purpose? Duh 3. Bloomberg promotes and sells it's own suite of products. 4. For competitive reasons would like to reduce competition. 5. Using Spooz to create a new trading paradigm with Bloomberg's name all over it. 6. Spooz gets the money but not the glory. A. Kaitrade a private company not having to report to shareholders is used for the integration of Spooz into Bloomberg Professional service of products B. In keeping with all of the above maybe Kaitrade pays Spooz out of Bloomberg revenues directly going to Kaitrade. Thus a Spooz disclosure reports revenues from Kaitrade not Bloomberg. Again Spooz gets the money but not the glory. 7. The big institutions might all want such a scenario so that the Spooz name is not all over the place and thus attracting it's own following using these same institutions to pull off an end around to directly get recognition and provide a direct service at a greater profit. 8. Bloomberg may be the one contract with money guaranteed up front. 9. With revenues to pay tech support other contracts will be implemented. Just thinking out loud.