I think you will find that almost all pinksheet and BB companies do the same thing. Most are trying to get worthless companies up and running at share holder expense. I see nothing different here at present. This company will continue to dilute while promising share holders the future is bright. Not many make it off these ripoff exchanges. One company that did was Force Protection, but they are far and few between.
This company does have potential, but they throw too much money at bad advertising and they give too much product away for free. I did get my free sample and I was not impressed with the product. I would never spend my money on the product. The sponge did not release anywhere near enough soap and it tore easily. Investing here could payoff, but the risk is really huge considering their constant dilution.
There's a reason the share price is continuing its spirol downward and it's not from shorts.