Michael Newman, Formerly Australia's Most Awarded Creative Director at Saatchi Australia, Appointed President of MyMedicalRecords.com.au. Article from: PR Newswire Article date: May 2, 2006 More results for: mymedicalrecords.com
LOS ANGELES, May 2 /PRNewswire/ -- The former Executive Creative Director of Saatchi & Saatchi Australia, Michael Newman, will serve as President of MyMedicalRecords.com.au it was announced today.
Newman became Australia's most awarded creative director working at the helm of Saatchi & Saatchi Australia for over a decade and was a member of their Worldwide Creative Board. Newman created iconic campaigns for brands like Toyota, NRMA and Proctor & Gamble as well as assisting in the launch of Saatchi & Saatchi Healthcare, Saatchi & Saatchi Retail and Saatchi & Saatchi Direct.
He's the author of the successful marketing books, "Creative Leaps" and "The 22 Irrefutable Laws of Advertising And When to Violate Them."
Newman currently serves on the Advisory Board for the Australian Centre for Public Communications.
MyMedicalRecords.com.au will soon launch in Australia the first online, patient-controlled, consumer-centric service for the safekeeping of private medical records which is accessible from anywhere in the world by the end user.
MyMedicalRecords.com (USA) CEO Robert H. Lorsch stated, "Direct marketing is essential to a successful launch of MyMedicalRecords in Australia. I am excited about Mr. Duffell's choice to appoint a seasoned marketing executive such as Mr. Newman to launch MyMedicalRecords.com.au and we look forward to working with him in the United States."
MyMedicalRecords.com is the leader in what is a new category of medical services, the creation of individualized and secure online medical record keeping, a service that became especially urgent and relevant in the wake of many recent natural disasters and has now become part of an international objective to get the world's medical records online.
The MMR solution allows individuals to completely take control of their medical records wherever they are in the world, to store, manage and retrieve any type of medical record, x-ray or prescription, that can be easily viewed and shared with doctors and emergency medical personnel from any Internet-connected computer.
Unlike most other products of its kind, MyMedicalRecords.com is also a virtual safe-deposit box, where consumers can confidentially and permanently store their entire medical history, insurance documents, photos of kids and pets and other irreplaceable family records most needed in an emergency, such as Hurricane Katrina in New Orleans, which destroyed millions of paper records in its wake and left thousands of people in medical peril.
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