All gambling games minus the aspect of gambling are exceptionally dull.
EGMI's cards (which are mostly NOT for gambling is my understanding anyway) take it up a notch from suicidally dull to just masochistically so. Either way, there can be no denying the popularity of scratch-offs for gambling, promotions, marketing, etc. Having an electronic version is a step up and certainly more entertaining and effective. The proof is in the EPS of course.