They had no choice...
"without gaining a good CEO?"
since they are actually keeping Falk around as some type of Officer Goofer or another, they could not justify bringing in another "officer" for a company with 18 employees. How many CEO's, Presidents, VP's and BoD memebers do you need for an 18 employee company.
It is just another slap in the face to shareholdrs to have this clown around, with full salary and 400K fresh "in the money" options, to take the faxs from APS off the machine and hand them to the folks that do the work.
I would love to be a fly on the wall around lunch time- "gosh darn it Fred, I said NO PICKLES on that, now check and make sure there is paper in the fax machine."