Sure, LM can possibly help "raise the value of the company" but she left out a KEY word..."OVERALL" value of the company.
To the common shareholders now, the value of the company raising to say, $250-400MM, is meaningless once YA decides to sell the company and pull the trigger on the BILLIONS of shares it needs to get paid back the MILLIONS of dollars owed to them.
NEVER forget that YA holds all the cards and pulls all the strings now where NEOM is concerned and they will only play the cards and pull the stings that will benefit THEM directly, if not solely.
:-/
lns