Yes, Nascar is the fastest growing spectator sport and this Annual is the #1 "souvenir" publication at ALL the races + it REMAINS in MANY retailers for the whole year as well... Many people COLLECT this annual and will not throw it away... In fact, MANY will use it as an info guide for the WHOLE season, embedding our product pictures in the mind of the reader.... Its filled with stats and info on all the drivers, cars, sponsors, etc which MAINTAINS its usefulness...
75,000,000 people follow Nascar... Consumers most likely wont go out of their way to buy the products because this ad, but it builds AWARENESS, so the next time they see it at a retailer they think...
"hmmm, i've seen or heard of this product from somewhere before, i'll give it a try"
..and the majority of those that try it, LOVE IT.
From the PR...
NASCAR has over 75 million fans and attendance at premier NASCAR events averages 190,000. Total track capacity exceeds 4 million in stadium seating at these sell-out events. With multiple events per track and additional non-stadium attendance, the actual number of fans attending these events for the season far exceeds 4 million. RacingOne is NASCAR's official souvenir publication sold at all 55 NASCAR events beginning at the DAYTONA 500 in February and ending in November at the Homestead-Miami Speedway. The publication will also be available nationwide via major bookstores, newsstands, grocery stores, retail outlets and airports -- all adding up to significant distribution numbers for the publication during the year.
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