Just so you guys don't start to sound like a support group, instead of a message board, I'll offer you a positive spin on what prima facie may look rather ominous.Let's forget for a minute, that his dumping of stock does not signify something larger. Let's assume that Berry is stepping down, and that the appointment of a new director was a precursor to his departure. Perhaps, recent price action was reflective, of leadership difficulties, failing business strategies, and financing constraints. And in no case has the resignation or the future replacement of the boss changed company fundamentals.
The market could have been placing a discount on the stock because of its questionably qualified CEO. While at first, the share price may continue to sell off, it may actually then experience a strong rally, as the reality of the incompetent CEO departing the scene, is realized as being positive.
Look at Berry as having been a drag on the company's progress, and that the appointment of a new CEO will usher in sweeping changes, and give investors reason for hope.
Sometimes, a company's stock is beaten down because there is bad management, even if the business plan and the prospects are good.