I recieved the same e-mail and though it does sound as if its going to be SPNG it never comes out and says its SPNG, at least on my alert it did not. My guess is that it is...GLTUA.
Their patented technology puts everything in an innovative single package. It's convenient, economical and totally "green" since it eliminates the need for wasted plastic-bottle-based cleaners.
The green solution to eliminating plastic bottles is a major reason eventually you will see any cleaner now in a bottle will eventually be sold in the sponge. That is why future so big.