Wadi,
Excellent commentary, as always.
I think we could probably add that the company has stated the new (was it overall money? deals? Revs? I can't remember this part very well -- getting old and all, heheh) was 80% new customers.
Also, that of current customers which have already ordered, the reorder rate is 70%, which gives a good indication that whatever numbers they are already doing, is added on to, rather than replaced by new orders.
For example, we have had 3 total order for Dubai -- each subsequent one larger than the previous one. If this holds true for a majority of customers we have, that's a LOT of room for growth.