juk- You have witnessed the outcome of what all these purported great divvies given by Pinky Companies accomplish. The PPS sometimes rise due to the buying pressure caused by all looking to get the divvy, then after the pay date interest in the company wanes and the PPS falls.
Not only do you get hurt that way, but your divvy will carry a two year restriction I am sure and you can bet the Company will reverse split before the resrictions can be lifted.
Seen it happen and have had it happen to me several times.