My sentiment hasn't changed, BC...and I'll gladly buy the first round if the pps hits 12¢. So, what kind of 2d barcode platform capability are we talking about? Is there USPTO confirmed IP involved? Are there capable readers embedded in most phones? Has a revenue sharing agreement been worked out among all of the parties? (Say among the handset guys, carriers & content folks?) Are there several major Brands ready to launch multiple campaigns through several major ad agencies? With couponing? Is there a Google/Microsoft/Yahoo gorilla signed up in the mix? I need more info...YJ.