It is a personality type thing. I am an INTP. That means Introverted iNtuitive Perceiver. I will let your actuarial brain ponder that for a moment.
At any rate, the .08 Price Point is called a "level" in charting terms. Just like an airline, uWink Air will find a way to crash through the stratosphere and go into yet another death-defying dive.
Only it is not defying death very well this time out... it may very well hit the ground.