Welcome to our board Calfire :-)
LOL first, any explanation coming from me is NEVER simple!
I'm not sure I understand the .02 trade myself, since the ask was .018. What Lurker said could make sense I suppose.. but honestly? I don't know.
The sale of a whopping 250 shs for a total of $4.00 is most likely someone who gets a perverse pleasure in seeing ETNL in the red.
In MY opinion, the long term potential is huge for Eternal Image, and I think they're finally on their way. It's a long road, it's been a long road, but I think quarter over quarter, we WILL see improvements now. Your best bet is to read everything you can including our S-1/a's on the sec.gov site.
We hope to be uplisting soon! And HOPING that we don't have to go through a 5th round.. but ANY pinksheet stock that goes through the ordeal of audited financials and the uplisting ordeal too means business..
So in answer to your question.. "is there a simple explanation?".. from me? No.. :-)