Hmmm.. I didn't think of it that way, nor did I think about the life insurance either..
You're right, LOL, no repeat customers.. at least for the one that the casket or urn is for......... BUT, there are family members.... friends.. But, again.. I didn't think about life insurance!
The velvet-lined caskets are made of 18-gauge steel with exterior white ash wood accents — the same wood used in major-league bats. Logos adorn the outside shell, as well as an inside panel and pillow.