"Each scan that triggers a visit to a promotional site can be traced and tracked, enabling 100 per cent measurable activity and feedback on the performance of the promotion, and therefore 100 per cent measurable ROI on the mobile marketing spend."
They're finally , clearly , putting NeoMedia's only possible value proposition in the PR's.
Costa Rica ... I guess it is what it is. With a population of 4MM+ , it's the size of one decent sized American city.