"To interact with 2D codes, Iusacell subscribers can download the NeoReader, which is a free universal mobile code reading application developed by NeoMedia Technologies and Gavitec AG - mobile digit."
And they couldn't do that a week ago?
"By installing the NeoReader, Iusacell subscribers will enjoy the value and convenience of a rich and relevant interactive experience whenever they encounter a mobile code."
So can every other carrier's subscribers , wow. Next PR: "Ford Motor Company employees and customers can download and install NeoReader, and enjoy the value (blah) and convenience (blah) of a rich (blah) and relevant (blah) ...... blah blah blah"
Sounds like same ol' same ol', another meaningless PR.
Wait , it's not even a PR , not even on NeoMedia's website, it's one of those pseudo-releases disseminated selectively through a blog ... which just happens to be run by a NEOM shareholder.
Does NeoMedia really think it's worth it to flout SEC FD regs that way in order to get a meaningless tidbit in front of a few IHUB board readers? Are they out of their minds?
jonesie