The description of a case made from composite materials doesn't smell like single-block carving, but some bonding process intended to eliminate single-point fasteners like screws.
Carving a block of aluminum sounds much more costly than using one of the newer precision-molding processes. Stamping parts that can be bonded rather than joined with fasteners sounds even better on parts count and complexity.
The question is what features drive up costs so as to reduce margins. I'm certainly curious.
If it bombs, I'm also interested in seeing what kind of buy op materializes.
Take care,
--Tex.