MEDP's recent corp overview PR
Our chosen distribution channel for Natural Renu is Internet retailing. The Company's CEO has extensive experience in online retailing and was one of the pioneers of e-commerce development in the mid-nineties. Over the next 18-24 months, the Company is focused on the market development of Natural Renu as an online retailer which is fashioned after similar internet retailers such as www.skin-1.com, www.skinstore.com, www.eskinstore.com, and www.dermstore.com. The Company will feature its Natural Renu brand; however, will also be a re-seller of competitive brands with over 60 product lines and over 2,000 SKUs such as Obagi, Bioelements and Skinceuticals. Our market differentiation is that we own a proprietary brand (Natural Renu), whereas the others do not have their own brand. As the market size for cosmeceutical brands is $5.4 billion, management is of the opinion that on-line retailers have only satisfied a small portion of the market. Our oldest competitor has been operating for approximately six years. The annual revenues of our competition appear to range from $6.0 million to $35.0 million. Sales are driven by aggressive internet market programs such as search engine optimization (SEO) plans, pay-for-click advertising, targeted email lists, and numerous landing pages with unique domain names that are linked to our main ecommerce site.
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